Our talented panelists will discuss Australian wine trends, wine marketing, and direct-to-consumer selling strategies across two morning sessions. After a networking lunch, attendees will break out into two focused workshops – a deep-dive into marketing trends shaping our post-pandemic world, or a wine masterclass with James Halliday.
Who is it for?
No matter which sector of the wine industry you work in – from winemaker to retailer, distributor to brand marketer – the Halliday Trade Forum is the essential conference to attend in 2023.Where: The Prince Hotel – Prince Deck, 2 Acland St, St Kilda VIC 3182, Australia
When: Thursday August 3, 2023
Time: 9am–3pm
Price: $330 – $400 + booking fee
The sessions
Session 1: Australian Wine TrendsThe Halliday Tasting Team annually reviews approximately 9000 wines, from more than 1100 wineries around Australia. Hosted by Jane Faulkner, this session will discuss the trends that have emerged throughout the year.
Our expert panel will discuss consumer buying and drinking habits, emerging varietals, viticultural trends and experimental winemaking techniques producers are using – from what's working to how they influence the final wine.
Featured speakersJane Faulkner
Host | Halliday Tasting Team
Jane is a journalist by training and wine writer by vocation. A long-time contributor and columnist for Halliday magazine, she has been reviewing for the Companion since 2016.
Philip Rich
Halliday Tasting Team
Philip has more than 25 years’ experience as a wine retailer, educator, show judge and writer. Philip has chaired various wine shows and consults with wine importers and retailers.
Leanne Altmann
Sommelier & wine educator
Leanne Altmann is an award-winning sommelier, wine educator and wine communicator. Leanne holds the WSET Diploma, where she was the top Australian graduate, and the Court of Master Sommeliers Advanced Certificate, dux.
Tessa Brown
Vignerons Schmölzer & Brown | Viticulturist & Winemaker
Tessa Brown is a viticulturist and winemaker, having established Vignerons Schmolzer & Brown in 2014.
Session 2: Selling direct to consumers
Learn how to build your brand and sell directly to customers from industry experts. We'll discover how successful businesses build their brand and the best techniques for attracting and selling to existing customers via online marketing and brand storytelling.
Learn techniques to help make selling online and face-to-face seamless. This session is relevant for business owners, marketers, and winemakers who act as ambassadors for their brands.
Featured speakersIain Calvert
Host | eCommerce Consultant
Iain is an Australian-based eCommerce consultant at Boom Ecommerce and trainer who has worked with the likes of Billabong, Vogue, Quiksilver and 100s of other brands.
Stacey McArdle
Tide.PR | Managing Director
Stacey has led campaigns and key projects for many large brands including UNIQLO, Champion, Cotton On, Rodd & Gunn, Calvin Klein and Vranken-Pommery.
Amy Scott
Reload Media | Product Director
Amy is a seasoned marketing strategist at Reload with over 10 years of experience, working closely with teams on their digital strategies to ensure they align with business outcomes.
Amy van Bekkum
Brown Family Wine Group | Global PR & Communications Manager
Amy is a dynamic leader within the PR, marketing and communications space, currently working at Brown Family Wine Group
Jordy Heis
Senior Retail Product Consultant | Shopify
Jordy works with some of the highest-growth, fastest moving omnichannel merchants on shopify, helping them leverage technology to underpin remarkable buyer experiences.
Session 3: Workshops
Attendees can choose either the marketing session or wine masterclass when purchasing tickets.
Stream 1 – Decanting digital: Key trends shaping marketing in 2023 and how to maximise themIn a post-pandemic world, with time spent online continuing to be at its peak, engaging consumers with the right message, in the right place, and at the right time has never been more crucial.
As ad costs continue to rise, changes in privacy shift, and competition for consumer attention is high, how best we can target our audiences is of paramount importance. In this workshop we'll cover each of the key trends that we are seeing shape digital marketing in 2023, as well as tried and tested tips that marketers can be doing today to tackle each one.
Presented by Reload Media's Amy Scott, this masterclass is perfect for those in our industry working on the marketing and brand side.
Stream 2 – Shiraz at first siteJames Halliday AM will be presenting a masterclass featuring highly rated shiraz. James will lead a discussion on what the Halliday Tasting Team is looking for in shiraz. The masterclass will feature some of James Halliday’s top shiraz wines from the 2024 Halliday Awards judging.
The 2024 Halliday Awards are brought to you in partnership with..
